After the 2008 global stock exchange crash, smart cities were on the rise. Coincidence? Popular belief thinks not. Often-cited authors such as Greenfield and Townsend offer a compelling argument on how the 2008 economic downfall spiked an increase in interest in smart city development. Big tech players turned their wheels; shifting focus from B2B to B2City marketing. Could it be that the upcoming period will present the same opportunities (and threats) for big tech players and urban governments?