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With countries cautiously relaxing lockdown restrictions, retailers are keen to understand how best to recover from the huge impact that COVID-19 has had on their business. Figures released by the US Department of Commerce show a decline of 8.7% in retail sales, more than double experienced at the peak of the financial crisis of 2008. Given consumer spending accounts for two thirds of the US economic activity it’s no wonder that there is a fierce debate on when and how the country should reopen.

We recently hosted a webinar with Unacast to discuss the return to retail post COVID-19 and it’s clear that looking beyond sales and census data to leverage new data streams such as human mobility, socio-economic, & financial insights can play a big part in the recovery.