According to Vinkesh Gulati, Vice President, Federation of Automobile Dealers Association (FADA), online has always been the first inquiry source. Car dealers had been receiving leads from online sources even before the COVID-19 period. Due to restrictions on public movement and social distancing norms, there has been a marginal surge in online business. However, the increase in online business is only because of current market conditions and a major section of potential customers still prefer a personal visit to the showroom. The traditional process of personal interaction is still sought after as compared to the digital medium.