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COVID-19 is dramatically changing consumer and business behaviors today. Undoubtedly, many of those behaviors will remain long after the diminishment and defeat of the virus.
New behaviors become permanent the longer they are in place. And in this case, one of the primary human emotions, FEAR propels and engrains the behavior changes.
Organizations must consider how the current crisis will also change long-term social interactions, events, personal contacts and what products and services will better serve them in the new post COVID-19 world.