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Talking to a friend the other day, he mentioned that the biggest satisfaction he had in times of lockdown was to bake a good loaf of bread. He made me laugh, of course, but then I realised that there was something deeper to his words. Like my friend, many of us have been discovering new passions, and, more importantly, are starting to appreciate the more important things in life.

We have been gaslighted by decades of brand marketing brainwashing us to seek happiness by buying status symbols, and we might have lost sight of the fact that meeting our essential needs – human connection, access to food, safety, mobility – is what seems to make us happy. Yet millions of us are still not able to meet them.

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