As the global tourism industry limps into a hesitant local and regional rebound with the onset of Summer, tourism destinations are anxious for the return of international travellers during the second half of 2020.
China has long provided the world’s most lucrative travelling consumers, having eclipsed Americans, Japanese and Germans years ago in terms of global tourism spending.
To help destinations plan for some semblance of a return to ‘normal’ Chinese tourism, we have posed some key questions based on our ongoing tracking of Chinese consumer sentiment in the wake of the coronavirus.