Corona-Oped

Marshall McLuhan, the visionary Canadian philosopher, conceived the idea of the World Wide Web three decades prior to its advent. Through his seminal book, The Gutenberg Galaxy: The Making of Typographic Man, McLuhan popularised the idea of the world being a “Global Village”, i.e. the phenomenon of being more interconnected as a result of media technologies. While a lot of his prophetic insights are still relevant, his axiom, “The medium is the message”, holds significance in the context of the COVID-19 pandemic, especially when applied to the role of technology. McLuhan argues that technologies are not mere inventions that people use, but are the very instruments through which people are “re-invented”.