COVID-19 may have changed the retail landscape forever. What will retailing look like in a post-COVID-19 world? Will the high street be able to survive and, how will retailers evolve their strategic use of the omnichannel?
As high streets reopen across the UK, retailing as we know it may have changed forever. COVID commerce will have a massive impact on the relationship consumers have with retailers online and in the high street. The latest figures from the ONS for June, show a bounce-back that has reached almost pre-lockdown levels with sales increasing by nearly 14% compared to May. Looking closer at the figures, however, shows a marked disparity across different market sectors. With face coverings now compulsory in all UK shops and stores, it’s unclear if this will impact high street sales.