Science_density_1150104188

The Memorial Day weekend in the United States, always a somber occasion and never more so than this year, seemed to mark a turning point in the COVID-19 crisis. As spring turned to summer, many US regions started to reopen, as did others in Europe, Latin America, and Asia. Despite ongoing public-health concerns, the desire to spend and shop is palpable. This week, McKinsey published new surveys of consumers in Argentina, Australia, Brazil, Central America, and the United States, detailing the strength of the consumer urge in each country. The outlook is brighter. Consumers are less anxious and depressed about health concerns. Business executives are a bit more optimistic this month than last. And our new surveys of global B2B buyers and those in Asia and Europe suggest that confidence is holding firm.