Digitalization, Digital Transformation Concept

COVID-19 made what was once optional into a mandatory part of business strategy, and 2021 will only move the needle further to the digital side, Forrester predicts.
Forrester has released its predictions for digital business in 2021, and it sees big changes coming as the post-pandemic era continues to rapidly transform the business landscape. “What many considered optional became imperative overnight,” Forrester said of digital business, citing that one retailer saw five years’ worth of digital adoption happen in only five months due to COVID-19 lockdowns.

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